Premier Retail Networks Deploying Its Third Generation of Retail Media Solutions September 11, 2008 Paris, France/Amsterdam (IBC - Stands 1.D11 /7.F31) Premier Retail Networks (PRN), part of Thomson's (Euronext Paris: 18453; NYSE: TMS) Services Division, is now deploying its third generation of retail media solutions based on the Thomson Grass Valley MediaEdge3 DS video distribution system for a variety of new IP-based digital retail network deployments across the US. A custom configured version of the MediaEdge3 is a core component of PRN's video network manager. The Thomson Grass Valley MediaEdge3 DS video distribution system is an open platform that allows integrators to customize the system to fit different installations. Adapted by PRN for use in its video network manager, the MediaEdge3 system is being used to support PRN's diverse clients' needs in today's challenging retail environment. In addition to large retail networks with multiple channels, the system's flexibility also allows PRN to configure the MediaEdge3 system to work in individual locations or smaller retail chains distributing a single channel. MediaEdge3 allows PRN's customers to take advantage of a flexible IP network, which features digital connections and file-based content management instead of the more costly analog systems and coaxial cable previously used to deliver SD and HD content while feeding multiple screens. With the MediaEdge3 platform's addressable set-top boxes, any content can be played at any screen, delivered from a single video server running MediaEdge3 content management software. Retailers can now also "broadcast" more than one channel to multiple stores or within a single store. "The possibilities and flexibility the MediaEdge3 DS video system have added to our platform allow our customers to deliver marketing messages, store promotions and educational information in ways they never could before," said Richard Fisher, president of PRN. "We're very aware of what other divisions of Thomson are doing and try to take advantage of the most valuable technology developed by the company as it makes sense for our industry. The MediaEdge3 platform is a good example of an enabling technology that improves workflows and helps our customers achieve their goals." PRN's customers include some of the largest retailers in the world who seek a cost-effective digital signage platform that distributes and manages multiple standard- and high-definition (SD and HD) channels of store-specific and company-wide content, within a particular site or remotely to hundreds of locations simultaneously. PRN enables retailers and manufacturers to reach consumers in over 6,500 leading retail stores worldwide. PRN works with retailers, content partners and advertisers to create in-store programming that engages, informs and motivates consumers where they shop. PRN's programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers. PRN's retailer customers include Acme Markets, Albertsons, Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco, Pathmark, Sam's Club, Shaw's, ShopRite, Star Market and Walmart Stores. The spectrum of services PRN offers to strategically program, source relevant content, and sell appropriate advertising on signage networks makes their clients' networks uncommonly successful, while many signage networks have failed for lack of a viable business model connecting the consumer to the retailer and advertiser. Thomson is unique in supporting the entire media chain from high-definition content creation to multi-play services for home consumption. As broadcasters become broadercasters, Thomson is the right technology partner, as it will demonstrate at IBC 2008 in two booth locations - Hall 1, Stand D.11 and Hall 7, Stand F.31.  |
